Logos have a way of going through a creative metamorphosis as the interactions between designer and client pile up. Sometimes it can be Kafkaesque, other times quite pleasant.

Take this logo made for a private counselling practice. It starts with some sketching on paper.

Scan pen shadow logo.jpg
 
Scan_0001.jpg

It then migrates to a computer into different representations.

butterflies mockup logo.jpg
butterfly logo mockup.jpg

And finally settles into it’s final form.

Minimal Perspective Logo Mockup.jpg
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Graphic poem

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